Aloft is an annual outdoor festival in the Greenville area that was once devoted almost entirely to hot air balloons. Right. Sounds like a freaking blast. Fortunately for the vast majority of well-adjusted people, these days you’ll find live music, gourmet food, craft beer and rides for kids and grownups alike. Still, there was a stigma associated with Aloft. People generally thought it was a slack-jawed snoozefest. A hol-up-n-lemme-finish-muh-poke-rines kind of place. It was not and is not—and we set out to tell people. Politely, of course.